Showing patients their new Rx also removes “awkward conversation” There’s a conversation that Keri Dennis, OD, no longer has with most patients. She isn’t put on the spot to make a judgment whether a patient “needs” new eyewear. Since she joined Ridgeview Eye Care in Olathe, Kansas, in August 2019, that’s one of the fea­tures […]

Original Article Published in Women in Optometry – Of her three exam lanes at Vision Source of Brandon, in Brandon, Florida, owner Laura Vizzari, OD, avoided one. It was the only one of the three that didn’t have a Marco TRS automated refraction system in it. “I was embarrassed to bring patients into it because they were […]

One of the first investments that Michelle McReynolds, OD, made when she opened cold was with the Marco OPD Scan III Wavefront Aberrometer and TRS automated refraction system. “I was looking for anything that would make my work faster because I didn’t have a technician when I first opened. It was just me doing everything,” […]

Original Article Published in Women in Optometry – Since its founding in 2007, Northern Sight Vision Clinic in Phillips and Tomahawk, Wisconsin, has been growing. One of the original partners, Jessica Stromberg, OD, brought in Brittany Lemke, OD, in 2013. Dr. Lemke soon bought out Dr. Stromberg’s mother, who was one of the original owners. Dr. Stromberg […]

Original Article Published in Women in Optometry – Kathleen Joyce, OD, of EYECARE for You, makes a firm distinction between the different automated refraction systems out there. “My refractions are doctor-driven, but I love having the technology that helps me get to an accurate subjective refraction more quickly,” she says. That is important to her […]

With the Marco OPD-Scan III wavefront aberrometer and the VisuALL virtual reality visual field perimeter, Rachel Tellez, OD, of San Antonio, Texas, captures more information on each patient. The systems talk to each other, so staff members don’t have to load data manually. And Dr. Tellez has all the topography and perimetry data right on […]

After about nine years of having an automated refraction system in the practice, Heavin Maier, OD, of Eyes for Life in Spokane, Washington, couldn’t imagine practicing without it. When she added another lane of equipment, the Marco TRS Refraction System was part of that. “It’s part of our standard operating protocol now. The flow works […]

Jacksonville, Florida, May 31, 2023 – Advancing Eyecare, a family of leading ophthalmic technology and equipment companies, has entered into an exclusive distribution agreement with Pure&Clean. Effective immediately, the group will add the Pure&Clean Vision hypochlorous acid product line, including Pure&Clean Vision’s Daily Lid Cleanse, Gel and Drops, Hand Prep, and Equipment & Surface Prep […]

By Jennifer L. Stewart, OD In optometry, we often think that more is better – bigger offices, larger staff, more frames in the dispensary – but when it comes to exam time, is longer really best? Optometrists pride themselves on providing a great patient experience. We invest in beautiful offices, spend time training our staff […]

Time is money, and factors like staffing and available workspace can significantly impact both. For example, if you’ve felt the effects of the great resignation or bottlenecked testing rooms plague your technicians, your practice might be missing out on its earning potential. A virtual reality testing platform could provide the much-needed performance boost you seek. […]

Claudio Lagunas, OD, is a builder of practices. He has owned nine—with four at one time—but now has just two. One is his established practice in Woodlands, Texas. He and his wife Grisel Lagunas, OD, recently acquired an existing practice in Spring, Texas, when the opportunity was too good not to jump at it. In […]

One of the challenges of being a practice owner is the sheer number of decisions we make on a daily basis, and being confident we are making the right choices for our businesses, staff, and patients. During this webinar, Dr. Jennifer Stewart will help you define the purpose, goals, and culture of your practice […]

Original Article Published in Women in Optometry – Automated system for refractions brings physical relief, too. Since opening her own practice in 2003, Rachel Tellez, OD, has moved Vision Source Leon Springs in San Antonio, Texas, into a newer location just a few hundred feet away, seen patients grow and bring in children of their own and added […]

By Jennifer L. Stewart, OD As business owners, we are always looking for ways to improve. How can we attract new patients, improve optical sales, increase ancillary testing, and overall increase our revenue? While we often focus on the details and the facts, telling our patients a story may be the optimal way to success. […]

Number one or number two? Better or worse? Refraction is about choices, and if you’re still turning dials, you’re missing out on the benefits of digital refraction. Digital refraction technology has been available for nearly 30 years, but some practices still need to embrace it. So, if you’re one of the stragglers or are interested […]

Original Article Published in Women in Optometry – The refraction process has long been the “least favorite part of the exam for Loretta Seraly, OD, of Seraly Eye Care Associates in McMurray, Pennsylvania. After injuring her shoulder in a fall, the process became painful as well as dreary. “I would trade almost anything to not […]

Rachel Tellez, OD, has been with Vision Source® since she started her career as an associate OD at one of the very first Vision Source practices in the San Antonio, Texas, area in 1990. Once she became a part of the Vision Source community, she says, it stuck with her, so when she opened her […]

Original Article Published in Women in Optometry – Karen Wrigley, OD, with two practices, Wrigley Eye Associates and Visual Eyes, in the Philadelphia, Pennsylvania, area, has always tried to keep her practices updated with the latest technology. Yet when she brought in new exam lane equipment from Marco recently, she was impressed by not only […]

Not every patient is an ideal candidate for premium IOLs. During this webinar, expert Mayah Bowen discusses the information needed to qualify your patients for these lenses as well as how the OPD-Scan III can be used to verify each patient, helping to improve outcomes and reduce post-op complaints. Topics include: The importance of Angle […]

Jacksonville, Florida, January 5, 2022 – Advancing Eyecare, North America’s leading provider of ophthalmic instruments and portfolio company of Atlantic Street Capital (ASC), announced today the acquisition of Santinelli International, a respected leader and award-winning provider of optical finishing equipment. Advancing Eyecare is currently comprised of Lombart Instrument, Marco Ophthalmic, INNOVA Medical, S4Optik, Santinelli International […]

Original Article Published in Women in Optometry – Like every doctor who purchased a practice in mid-2019, Nyssa d’Hedouville, OD, could not have anticipated that just seven months in the future, the COVID-19 pandemic would force her to close Mashpee Vision Care, the Mashpee, Massachusetts practice she acquired, for two-and-a-half months. But she sees some […]

Original Article Published in Women in Optometry – After being shut down for two months at the start of the COVID-19 pandemic, Melissa Richard, OD, wanted to make some changes at Spectrum Vision Care in Chalfont, Pennsylvania, the practice she opened in March 2016. Her first step was to furnish a second exam lane, which […]

Jacksonville, Florida, October 4, 2021 – Marco Ophthalmic, a leading ophthalmic technology company, is collaborating with HOYA Vision Care, a global leader in lens technology. The two companies will work together to provide customized offers that are tailored to the needs of each independent eye care practitioner.   For over 50 years, Marco has specialized […]

It's great to be back exhibiting at ASCRS 2021! We’d love for you to join us in Las Vegas, July 23-27. Come see the latest Marco products at Booth #5412.

Original Article Published in Women in Optometry – When Monica Brown, OD, purchased Baymeadows Vision Center in Jacksonville, Florida, one of the two exam rooms had a TRS refraction system from Marco, while the second had a manual phoropter. “I kept the manual for a while because I do a lot of orthoptics, and I […]

Advancing Eyecare Company, Marco Ophthalmic, Announces VisuALL S Virtual Reality Visual Field Analyzer as New Addition to Product Portfolio – Jacksonville, Florida, June 24, 2021 – Marco Ophthalmic, a leading ophthalmic technology company, has entered into a distribution agreement with Olleyes, Inc., who offers intuitive and easy-to-use virtual reality ophthalmic products. Effective immediately, Marco, will […]

It's great to be back exhibiting at ASCRS 2021! We’d love for you to join us in Las Vegas, July 23-27. Come see the latest Marco products at Booth #5412.

Original Article Published in Women in Optometry – Shonda Achord, OD, of Achord Eye Clinic in Baton Rouge, Louisiana, hasn’t looked back since switching to the Marco Diagnostic Solutions TRS Refraction System. While she had already outgrown paper charts, she still found the switch expedited the whole process. “I can’t imagine the practice without it,” […]

Dr. Mitch Jackson discusses methods for increasing your revenue through improved technician training, enhanced efficiencies through technology, and better utilization of resources. Topics include: Practice efficiency/productivity improvements Increasing profitability through better utilization of resources Improving the technician work-up The practice workflow Increasing patient volume for higher surgical volume Optimization of social distancing and orthopedic stress […]

Join us as Steve Chandler, OD reviews practice management techniques to improve your workflow, ensure safety, enhance patient satisfaction, and ultimately increase revenue. Topics include: The one thing you can do this year to ensure success in 2021 (instead of unintentionally sabotaging it) Why Q4 is so important to the remainder of 2020 and the […]

Brought to you by Advancing Eyecare. Our panel of industry experts discuss how to qualify patients for premium IOLs and improve outcomes using the latest technology. Each present case studies showing how they implement the information obtained by the Marco OPD-Scan III to confidently recommend the best IOL for each patient. They also discuss excluding […]

Original Article Published in Women in Optometry – Dora Sudarsky, OD, had been considering the right time to equip a second exam room at her practice, Chroma Optics, in Burlington, Vermont. Her son will be graduating from optometry school in May 2021 and will join her in the office, so she knew the change was […]

Slit Lamp Imaging has become increasingly valuable in diagnosing and treating pathology, and electronic medical records (EMR) have provided a means of storing and accessing that information at a click of a button. Marco’s iON Imaging System is a slit-lamp camera using the iPhone to capture, view and transmit images to the medical record. SIMPLICITY With a […]

Dr. David Moore in Stephenville, Texas has had Marco equipment in his practice for 15 years, but he recently upgraded to the TRS-6100 Refraction System. Many benefits come with the TRS: See more patients through exam efficiencies Increase quality of care with your patients Increased profitability for your practice Enjoy the benefits of social distancing […]

Original Article Published in Women in Optometry – When Patricia Haller, OD, added Marco technology to her Chillicothe, Ohio, practice in 2015, physical distancing was not even a thought. But when she closed her office to routine care for four weeks during the stay-home orders in the state, she realized how this same technology allowed […]

With Mayah Bowen, Director of Wavefront at Marco Ophthalmic Topics Include:– Wavefront Aberrometry– Case studies– OPD-Scan III Request more information about Wavefront Aberrometry from Marco →  

Brought to you by Advancing Eyecare. Whether you’re a current Marco user or looking into the latest tools, Marco technologies can provide important patient safety measures in a post COVID-19 era.  A panel of doctors share their stories with digital refraction and slit lamp imaging that enable safe social distancing, minimize patient / doctor / […]

News Release Through PR Newswire Technology Enables Eye Doctors to be in Another Room or Another Location JACKSONVILLE, Fla., May 19, 2020 /PRNewswire/ — The country is carefully navigating through the COVID-19 challenge, and executive orders are being lifted in phases across the country.  In the medical field, patients are able to selectively visit doctors for non-emergency procedures, […]

Brought to you by Advancing Eyecare. Reopening your practice for routine eye care involves numerous behind-the-scenes adaptations to ensure the safety and peace-of-mind of your patients, your staff, and yourself. With representation from industry-leading manufacturers, join us for an informational panel discussion to learn about cleaning, disinfection, and sterilization of your instruments and exam lanes. […]

By April Jasper, OD, FAAO Chief Optometric Editor OptometricManagement.com  Original Article Published in Optometric Management, May 2020  – Experts tell us we are in unprecedented times and that the future is unpredictable. How are we to be courageous when that is the message we continue to hear? Let us slow down and look at some […]